Privacy Policy

Effective Date: April 30, 2026  |  Last Updated: April 30, 2026

1. Introduction and Overview

Welcome to Via 313. We are deeply committed to protecting your privacy and ensuring that your personal information is handled responsibly, transparently, and in full compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant federal and state regulations.

This Privacy Policy applies to all users of our website located at 313viapizza.click, our online ordering platform, our mobile-friendly web services, and any other digital touchpoints associated with Via 313's food service operations. By accessing our website or placing an order, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Via 313 operates as a food service business in the United States. We take our responsibilities seriously when it comes to collecting and processing your data, and we strive to implement best-in-class data protection practices that go beyond mere legal compliance. Our goal is to earn and maintain your trust by being transparent about how we handle your information at every stage of our relationship with you.

If you have any questions, concerns, or requests related to this Privacy Policy, please do not hesitate to contact us at any time using the contact details provided at the end of this document.

2. About Via 313

For the purposes of this Privacy Policy, the data controller responsible for your personal information is:

3. Information We Collect

We collect various categories of personal information depending on how you interact with Via 313. The types of information we may collect include, but are not limited to, the following:

3.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or otherwise interact with our services, we may collect personal identification information such as:

• Full name
• Email address
• Phone number
• Billing address and delivery address
• Date of birth (where required for age verification)
• Username and password (encrypted) for registered accounts
• Payment information (processed and tokenized through secure third-party payment processors)

3.2 Order and Transaction Data

In connection with your use of our food ordering services, we collect transaction and order-related data, including:

• Order history and details, including items ordered, customizations, and special requests
• Purchase amounts, discounts applied, and payment methods used
• Delivery instructions and preferences
• Loyalty program participation and reward point balances
• Refund and dispute history

3.3 Usage Data and Behavioral Information

When you visit our website at 313viapizza.click, we automatically collect certain technical and behavioral data about your interaction with our platform, including:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type
• Pages visited, time spent on each page, and navigation paths
• Referring websites and exit pages
• Links clicked and features used
• Date and time stamps of visits
• Search queries entered on our website

3.4 Device Information

We collect information about the devices you use to access our website and services, which may include:

• Device identifiers (such as mobile device IDs)
• Hardware model and configuration
• Network provider and connection type
• Screen resolution and display preferences
• Installed browser plugins and extensions (where detectable)

3.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect data about your browsing behavior and preferences. This information helps us enhance your user experience, analyze website performance, and deliver relevant marketing content. Please refer to Section 9 of this Privacy Policy for detailed information about our cookie usage and your choices.

3.6 Communications Data

If you contact us directly via email, phone, or any other communication channel, we may collect and retain records of those communications, including:

• The content of your messages, inquiries, complaints, or feedback
• Customer support tickets and resolution history
• Responses provided by our team
• Survey responses and review submissions

3.7 Information from Third Parties

We may also receive personal information about you from third-party sources, such as:

• Third-party food delivery platforms and integration partners
• Social media platforms (if you connect your accounts or interact with our social media content)
• Analytics providers and marketing partners
• Payment processors and fraud detection services

4. How We Use Your Information

We use the personal information we collect for a variety of purposes, all of which are necessary for the operation of our food service business or otherwise carried out with your consent. The primary purposes for which we use your data include:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery or pickup coordination
• Managing your account and authenticating your identity
• Processing payments and issuing refunds where applicable
• Sending order confirmations, receipts, and status updates
• Providing customer support and resolving disputes

4.2 Website Performance and Analytics

• Analyzing website traffic and user behavior to improve our online platform
• Identifying technical errors, bugs, and performance issues
• Testing new features and conducting A/B testing to optimize user experience
• Understanding which menu items, promotions, and features are most popular

4.3 Marketing and Promotional Communications

• Sending promotional emails, special offers, and newsletters to subscribers
• Delivering personalized recommendations based on your order history and preferences
• Notifying you of new menu items, seasonal specials, and limited-time promotions
• Running retargeting advertising campaigns through third-party platforms
• Administering loyalty programs, contests, and referral programs

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email, by contacting us at [email protected], or by adjusting your account notification preferences.

4.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Detecting, investigating, and preventing fraudulent transactions and unauthorized access
• Enforcing our Terms of Service and other applicable policies
• Responding to legal requests, court orders, and regulatory inquiries
• Protecting the rights, property, and safety of Via 313, our customers, and the public

4.5 Business Operations and Improvement

• Conducting internal research and data analysis to improve our products and services
• Training our staff and improving our customer service protocols
• Planning business strategy and making operational decisions
• Managing our relationships with vendors, suppliers, and partners

5. Sharing Your Information with Third Parties

Via 313 does not sell, rent, or trade your personal information to third parties for their own independent marketing purposes. However, we may share your data in the following limited circumstances:

5.1 Service Providers and Vendors

We engage trusted third-party service providers to assist us in operating our business and delivering services to you. These providers are contractually obligated to use your data only as directed by us and in accordance with this Privacy Policy. Categories of service providers include:

• Payment processors — for secure handling of credit/debit card and digital wallet transactions
• Delivery partners — for coordinating food delivery logistics and routing
• Web hosting and cloud services — for maintaining our website infrastructure
• Email marketing platforms — for delivering newsletters and promotional communications
• Analytics providers — such as Google Analytics, for website performance monitoring
• Customer support tools — for managing support tickets and communications
• Fraud detection services — for identifying and preventing unauthorized transactions

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other authorized parties when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or regulatory requirement
• Protect and defend the legal rights of Via 313
• Prevent, investigate, or take action regarding suspected illegal activity or fraud
• Protect the personal safety of our customers, employees, or the general public

5.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, restructuring, bankruptcy, or sale of all or part of its assets, your personal information may be transferred to the relevant third party as part of that transaction. We will notify you via email and/or a prominent notice on our website prior to your data being transferred and becoming subject to a different privacy policy.

5.4 With Your Consent

We may share your personal information with other third parties when you have provided explicit consent for us to do so, such as when you opt into a joint promotion or partner offer.

6. Data Security

The security of your personal information is of paramount importance to Via 313. We implement a comprehensive range of technical, organizational, and administrative security measures to protect your data against unauthorized access, alteration, disclosure, destruction, or loss.

Our data security practices include, but are not limited to:

• Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Transport Layer Security (TLS) protocols. Sensitive data such as payment credentials is encrypted at rest and in transit.
• Access Controls: Access to personal data is restricted to authorized personnel on a strict need-to-know basis. All staff with access to customer data undergo background checks and mandatory privacy training.
• Secure Payment Processing: We do not store full credit card numbers or payment card data on our servers. All payment transactions are handled by PCI-DSS compliant third-party payment processors.
• Firewalls and Intrusion Detection: Our systems are protected by enterprise-grade firewalls and intrusion detection and prevention systems (IDPS).
• Regular Security Audits: We conduct periodic vulnerability assessments and penetration testing to identify and remediate potential security weaknesses.
• Incident Response: We maintain a documented data breach response plan. In the event of a security breach involving your personal data, we will notify affected individuals and relevant authorities as required by applicable law.

7. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information. Via 313 is committed to honoring these rights and facilitating your ability to exercise them.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a resident of California, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law (such as information needed to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information as defined under California law. Via 313 does not sell personal information in the traditional sense, but we may share data with advertising partners in ways that could be considered "sharing" under the CPRA. You may exercise this right by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to what is necessary to perform the services you request.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide you a lower quality of service because you exercised your privacy rights.

7.2 General Privacy Rights (All Users)

Regardless of your location, Via 313 provides all users with the following privacy rights:

• Right to Access: You may request a copy of the personal information we hold about you at any time.
• Right to Correction: You may request that we correct or update any inaccurate or incomplete personal information about you.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal exceptions.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where our processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us through one of the following channels:

• Email: [email protected]
• Website: 313viapizza.click

We will verify your identity before processing your request to ensure the security of your information. We aim to respond to all privacy requests within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you of the extension and the reason for the delay. We will not charge a fee for processing your request unless it is clearly unfounded or excessive.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The following general retention guidelines apply:

After the applicable retention period expires, we will securely delete or anonymize your personal information so that it can no longer be associated with you. Please note that certain data may be retained for longer periods where required by applicable law or where we have a legitimate legal interest in doing so.

9. Cookies and Tracking Technologies

Via 313 uses cookies and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver relevant advertising. This section provides a brief overview of our cookie practices.

9.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function correctly, work more efficiently, and provide information to website operators about how users interact with their site.

9.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly. These cannot be disabled without affecting website functionality (e.g., shopping cart, login session).
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics).
• Functional Cookies: Allow the website to remember your preferences and settings, such as language, location, and customization choices.
• Marketing and Advertising Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of our advertising campaigns across different platforms.

9.3 Your Cookie Choices

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or access certain features.

For more detailed information about the specific cookies we use, their purposes, and how to manage your preferences, please refer to our full Cookie Policy available on our website at 313viapizza.click.

10. Children's Privacy

Via 313's website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 (or under the applicable age of majority in your jurisdiction).

Our services involve the purchase of food and beverages, which we consider to be adult consumer activities requiring the capacity to enter into contracts. By using our website and placing orders, you represent and warrant that you are at least 18 years of age.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take prompt steps to delete that information from our records. If you believe that we may have collected information from a child under 13, please contact us immediately at [email protected].

Parents and guardians who have concerns about their child's privacy in connection with our services are encouraged to contact us directly. We take our obligations under the Children's Online Privacy Protection Act (COPPA) seriously and are committed to full compliance.

11. International Data Transfers

Via 313 is based in the United States and operates primarily within the United States. The personal information we collect is processed and stored on servers located in the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your home country.

We take appropriate measures to ensure that any international transfers of personal data are conducted in a manner consistent with applicable privacy laws and that adequate protections are in place for your information. If you are an international visitor, your use of our website constitutes your acknowledgment that your data may be transferred to and processed in the United States.

If you have questions about international data transfers or the protections we apply to your data, please contact us at [email protected].

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery apps, and other external services that are not owned or operated by Via 313. This Privacy Policy applies solely to information collected by Via 313 through our own website and services.

When you click on a link to a third-party site, you will be subject to that third party's own privacy policy and data practices. We strongly encourage you to review the privacy policies of any third-party websites you visit, as we have no control over and bear no responsibility for their content, privacy practices, or how they handle your personal information.

Common third-party services we may link to or integrate with include delivery platforms, social media networks (such as Facebook, Instagram, and X/Twitter), payment processors, and review platforms. Each of these services operates independently and maintains its own privacy policy.

13. Your California Privacy Rights — Additional Disclosures

In addition to the CCPA/CPRA rights described in Section 7, California residents may have additional rights under other California laws, including:

• California Shine the Light Law (Cal. Civ. Code § 1798.83): California residents may request once per year, free of charge, information about the categories of personal information (if any) shared with third parties for their own direct marketing purposes. To make such a request, please contact us at [email protected].
• Do Not Track Signals: Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, our website does not respond to DNT signals, as there is no uniform standard for interpreting such signals. However, you can manage your tracking preferences through our cookie settings and by opting out of marketing communications.

California residents wishing to exercise their CCPA/CPRA rights may also designate an authorized agent to make requests on their behalf. We will verify the authorization before processing any requests submitted by an authorized agent.

14. Changes to This Privacy Policy

Via 313 reserves the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we provide. When we make material changes to this policy, we will notify you by:

• Posting the updated Privacy Policy on our website at 313viapizza.click with a new "Last Updated" date
• Sending an email notification to registered users at the email address on file (for significant changes)
• Displaying a prominent notice on our website homepage or during your next login session

Your continued use of our website and services after the posting of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree to the revised policy, you should discontinue use of our services and may request deletion of your account and associated data by contacting us.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. The date at the top of this policy indicates when it was last updated.

15. How to File a Complaint

If you believe that Via 313 has violated your privacy rights or failed to comply with applicable data protection laws, we encourage you to contact us first so that we can attempt to resolve the matter directly. You can reach our privacy team at:

• Email: [email protected]
• Website: 313viapizza.click

We will investigate all privacy complaints and respond within 30 days of receipt. If you are not satisfied with our response or the way in which we have handled your complaint, you may have the right to lodge a complaint with the relevant data protection authority.

15.1 Relevant Regulatory Authorities

Depending on your location, you may file a complaint with the following authorities:

We fully cooperate with regulatory authorities and take all complaints seriously. Our commitment to privacy extends beyond legal compliance to genuine respect for the trust you place in us when sharing your personal information.

16. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, your personal data, or your privacy rights, please contact our privacy team using any of the following methods:

We are committed to addressing your privacy concerns promptly and thoroughly. When contacting us about a privacy matter, please include your full name, email address, and a detailed description of your inquiry or request so that we can assist you as efficiently as possible.

This Privacy Policy was last updated on April 30, 2026 and is effective as of that date. All prior versions of this policy are superseded by this current version.